URGENSI PERLINDUNGAN HUKUM TERHADAP KONSUMEN PRODUK KOSMETIK PALSU DI INDONESIA

Abstrak

he circulation of fake cosmetics makes the user or consumer become restless because of the many disadvantages on him. Businesses must also be held accountable for what is traded. What is the legal protection of counterfeit cosmetic consumers under the Consumer Protection Act? And, Second, How is accountability for the actions of businesses in selling low quality goods in accordance with the Civil Code?. The research method used is normative juridical by reviewing the legislation. The result is that users or consumers have a form of protection specifically stipulated in the Consumer Protection Act that even consumers can make civil lawsuits and report on the sale of counterfeit products. As well as businesses can be used as defendants for selling counterfeit goods without screening the goods traded. In conclusion, consumers and businesses have the same rights and obligations regarding consumer protection, so that consumers have the right to have protection against goods used in their position as consumers. Businesses can be sued by consumers for negligence in selling counterfeit goods.