DESAIN LOGO PRODUK DALAM MEMPERSIAPKAN REFORMASI MODEL BISNIS DI ERA 4.0

Abstrak

In East Kace, most of the residents earn a living as traders and perform services so that businesses must also be introduced to the era of the industrial revolution 4.0 with changes in business models. In this business change, SMEs must prepare themselves by improving production activities, promotions and human resource capabilities. This activity is very necessary because it is to prepare MSMEs in facing changes in the industrial revolution era 4.0 in the use of internet functions and maximize the role of business / MSMEs. In this era more use of the internet function in the production process and several countries have been preparing their industries for the changing of the industrial revolution 4.0 where the production process combines robots so that we Indonesians also need to prepare the business world early on in changing the industrial revolution 4.0. This Ibm activity helps SMEs to create logos on the products they have so that the products they sell can be recognized more quickly. The activity will be carried out in August 2019. The steps taken are the preparation of activities, and the implementation phase in the form of socialization / assistance, and the desaign logo process. The output that has been achieved is the logo for products that have no logo and an increase in the ability of SMEs in choosing the color of the logo design for their products.