IMPLEMENTASI STRATEGI 7S DALAM MENINGKATKAN DAYA SAING UMKM
The latest conditions that hit the world, including Indonesia, the COVID-19 pandemic, have changed the order of life. The existence of this pandemic requires SME/UMKM actors to switch to promoting products via the internet by using attractive images or videos. So SMEs / SMEs must equip themselves by increasing knowledge in the managerial field. Ability in the managerial field is also very necessary in maintaining
business during this pandemic period and is a demand in the business era of the industrial revolution 4.0. So, SMEs / SMEs must adapt. This change must start from other fields to which knowledge must be added in the areas of ability, staff, style, and values. One of the partners who will be used as a place of service at the Faculty level scheme is PKK women in East Kace. PKK women have members with various business results such as batik, Bangka cake, otak-otak, and others. Partners experienced a decline in sales. So it can be said that sales have decreased so that innovations and strategies are needed in marketing. The development of knowledge of innovation and this strategy will be given
to MSME business actors to maximize the managerial abilities of entrepreneurs. The response from MSMEs was very good when the service took place. MSMEs have any questions of the 7S strategy.