ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN IKAN TENGKELESAK DI KABUPATEN BELITUNG TIMUR

Diastra Pratama; Endang Bidayani; Eva Prasetiyono

Diastra Pratama Universitas Bangka Belitung
Endang Bidayani Universitas Bangka Belitung
Eva Prasetiyono Universitas Bangka Belitung

Kata Kunci: Arowana;, Factors, Fish, Consumers, Demand, Tengkelesak

Abstrak

gkelesak fish (Arowana Silver typical of East Belitung) is one type of arowana fish
which is a typical fish from Belitung Island and is in great demand by the public. The
purpose of this study was to analyze what factors influence the demand for Tengkelesak
fish in East Belitung Regency. The method of taking the research location was carried out
by purposive sampling, namely in Kelubi Village. Respondents in this study were taken by
means of incidental sampling totaling 30 people who are consumers of Tengkelesak fish.
Data collected using primary and secondary data. The data analysis method used is
Multiple Linear Regression with SPSS Statistics 25 tools. The results of this study
conclude that factors such as the price of Tengkelesak fish, consumer habits or hobbies
of keeping ornamental fish, consumer tastes or tastes, expectations about the future, the
amount of consumer income, perceptions of myths and understanding of licensing for the
sale and purchase of Tengkelesak fish have no significant effect on demand. Tengkelesak
fish. However, partially the factors of consumer habits or hobbies of keeping ornamental
fish and perceptions of myths have a significant effect on the demand for Tengkelesak
fish (Arowana Silver typical of East Belitung) in East Belitung Regency.